What is Inbound Marketing ?

If you are a beginner in the business world, you must be unaware of the term inbound marketing. 

Am I right?

Well, don’t worry, we are here for you. Inbound marketing is one of the essential marketing strategies to make your business successful; therefore, one should have proper knowledge about it. Here we have gathered all the information regarding this technique so, sit back, relax and read our guide till the end to know ways for boosting your business online.

Let’s get started.

What Is Inbound Marketing?

Inbound marketing is a business methodology to attract customers through different marketing strategies and forms such as search engine optimization (SEO), social media platforms, blogs, seminars, etc.  This process is highly focused on building customer loyalty and trustworthiness.

The marketer identifies the customer’s demands and aims to provide a solution by producing relatable engaging content for search and social media platforms. 

What’s the catch?

It is a technique that helps brands and customers to achieve the following targets:

• Generate traffic for the website.
• Attract new customers.
• Building trust and long-term relationships with all the customers.
• Develop a brand image.
• Introduce new products and services.

How Does The Inbound Marketing Work?

The inbound marketing works on a flywheel with four stages which are as follows:

• Attract: Attracting visitors and generating traffic for your website is the first and the most crucial stage of inbound marketing. Through search engine optimization, blogs, and social media platforms, you can provide the customer with the things they are looking for. Solve their problem with your content, and they will definitely be attracted to you.
• Convert: The second stage is to convert the visitor into a long-term and loyal customer; in order to do that, you have to obtain their contact information. So, make them your loyal customer by providing them with premium level content, show your loyalty towards them also, and in return, they will provide you with their contact information to get updates from you.
• Close: Here, the visitors are converted into customers. Through email marketing, social media platforms, and different marketing tools, you can provide them with information about your products. If you are a B2B firm, these tools can help you generate sales at the right time, but if you are a B2C firm, these tools will help you educate and convince your customers to purchase your products.
• Delight: The main aim of inbound marketing is to satisfy the needs of potential customers through engaging content. So, to delight the customers, you have to solve their queries at the right time because they are the ones who can either spread a positive word of mouth or a negative word of mouth against you.

What Are the Elements of an Inbound Marketing Strategy?

Unlike pop-up ads and marketing emails fulfilling your inbox, inbound strategies focus on providing the customers with the data they are looking for, not with the data we want to promote. Therefore, it has certain elements for attracting customers and delighting them rather than offending them with some emails and ads they never asked for. Have a look at them.

• Search Engine Optimization:

SEO is a method to optimize your content and convey your message to the audience. Having correctly optimized content means that Google will highlight and provide your content to the people searching for it. For making your content optimized, follow these steps:

1. Conduct proper research.
2. Select the right and appropriate keywords.
3. Optimize your page accordingly.

• Content Marketing:

Once you have optimized your page, make sure that your content is also helpful and up to date. Because otherwise the visitors will be disappointed by you. Your content must be better than your competitors so that the visitors choose you over them. Moreover, it should be able to educate and convert the visitors into your long-term customers.

An interesting fact?

Through blogs, e-books, and guides, you can keep your customers updated about your products. Moreover, this way you can tell your customers how your product is better than others.

• Social Media Platforms:

It is the era of social media and technology. It is the only platform that almost people of all age groups use. Furthermore, it is the best way to reach out to your customers and promote your business. On Facebook, Instagram, Twitter, and LinkedIn, you can create your business page and garb more audiences. All you have to do is reach out to the right audience, keep them engaged, promote your products through bloggers, and in no time, you will be able to generate traffic to your page.

• Landing Pages:

Landing pages are essential to gather more traffic and to build brand image. These pages lead visitors to your products and convince them to buy from you. These pages increase conversions which in return increases your revenue.

Tip:

To increase conversions on your landing pages, follow these simple steps:

1. Make it easy to read.
2. Use photos and videos to educate and attract visitors.
3. Make it relevant to the call-to-action.
4. Optimize it carefully.

What Are the Tools For Inbound Marketing?

Inbound marketing tools and softwares make your work easy. These tools help you do many tools within no time and in a perfect way. Here, we have rounded up some of the best tools that you must have to make the best out of your marketing strategies. Let’s have a look at them.

• Canva

To promote your business, you need to create attractive and professional posters and banners, and you might need a graphic designer for that.

But wait, we have a better option for you:

Canva is a tool that can help you make posters, social media headers, images, and much more in a professional way. You only need a basic knowledge of this tool to create all the posters by yourself without paying a graphic designer. 

• Thundercontent

Thundercontent is a tool that lets you write unique and amazing articles and blogs within no time (on any topic). It uses artificial intelligence to create unique content for your website that can drive more traffic. Moreover, even if you stuck at writing, this tool will help you create content that will rank your page at the top. Also, it will add new ideas and depth to your articles. One of the amazing features of this tool is that it allows you to write your article into 12 different languages so that you can reach out to more customers.

• Google Analytics

It is a free tool offered by Google which allows you to track your website traffic, such as the number of people visited and the duration of the visit. Hence, you can quickly evaluate how many people are interested in your brand and their views.

Final Verdict

Here comes an end to our guide. We hope that all the information was helpful for you and gave you a fruitful insight into inbound marketing. This technique is instrumental in this technological era where everything has become digitalized, and online businesses are booming day by day. Therefore to attract the right people to your website, convert them into customers and make them delightful, you should have a proper know-how of inbound marketing. Keep the customers up to date with your product and let the business prosper.